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03/30/2020 — #biohybrid #germandesignaward #brand #communication #design #awards

We’ve won the German Design Award

We’ve won the German Design Award

Great joy about the award: Jakub Fukacz, Director Marketing & Communications Schaeffler Bio‑Hybrid GmbH (2nd from left), and Michael Schmidt (from left), Martina Lewis and Christopher Lewis from our agency partner, Brandcode GmbH

What a wonderful appreciation of our work! We’re overjoyed that the design of the Bio‑Hybrid brand identity impressed the jury of the German Design Award 2020. Together with our agency partner, Brandcode, we’ve won recognition in the “Excellent Communications Design / Brand Identity” category for our successful brand identity. 

A few days ago, we accepted the prize in Frankfurt in the presence of all GDA winners. The award is presented by the Design Council, the authority on branding and design in Germany, whose mission it is to represent the German design industry. Considering this, it is only fair to view this award as a quality mark for outstanding achievements in communications. Many thanks from us to the judges for selecting us for this accolade. 

Here’s what the jury’s justification said: 

“The presence perfectly embodies the urban attitude towards life and the lifestyle of a new environmentally aware generation. The distinctive colour scheme has been coherently integrated as a graphic element into the image world and combines the product with the living environment of the target group. This creates a contemporary profile of high creative quality that convinces from the logo to the graphic, down the image world and conveys the brand message in a credible way.” 

We feel that these are wonderful words that illustrate our aspiration of forming a symbiosis of functionality, design, technology, driving pleasure and zero emissions. The »+« icon, which also symbolizes the H in our logo, stands for the connection between humans and technology. After all, our Bio‑Hybrid is propelled by a mix of human muscle power and an electric motor. 

By the way: This wasn’t the first time for us to have won a prize for our corporate brand image. Click here to read more about our recognition with the Red Dot Award.