Bio‑Hybrid @ The Latest
Anyone who has thought that they might have spotted the Bio‑Hybrid at Potsdamer Platz, Zoologischer Garten or Alexanderplatz in recent weeks is not mistaken, as they have discovered the advertising posters of the new Berlin store “The Latest.”
“The Latest” is not a normal store, but is described by its founders as a place for explorers and thinkers. If you want to take a look into the future, this is the right place. Various innovative start-ups and companies are presenting their unique products on a space of 260 square meters. And all this in the middle of Berlin on the legendary Kurfürstendamm. It goes without saying that our Bio‑Hybrid is a must here.
The store opened its doors for the very first time on November 19. Since then, early adopters can discover our Bio‑Hybrid Passenger and Cargo Pick-up together with other fascinating innovations from the fields of technology, entertainment, body and nutrition, fashion, as well as travel, home and lifestyle. For example, the VR-controlled humanoid robot Roboy 3.0 can also be seen in the shop.
“The Latest” offers a rotating range of the latest product presentations that changes regularly. CEO Martin Schnaack and co-founder Dhi Matiole Nunes see the massive change in the retail industry as an opportunity and want to create a new kind of shopping experience with their store, where the customer and his brand experience are in the foreground.
So, if you want to take a look at our Bio‑Hybrid prototypes, you should stop by “The Latest”. The store is open from Monday to Saturday from 10 a.m. to 7 p.m. Our Bio‑Hybrid is looking forward to seeing you.